During Xbox's latest Developer Direct, aside from the exciting revival of Ninja Gaiden, one aspect that really stood out was the frequent inclusion of PlayStation's logo and branding. In fact, at several points in the presentation, the PlayStation 5 was openly acknowledged in relation to games confirmed for a multiplatform release, such as Ninja Gaiden and Clair Obscur: Expedition 33.
This was no accident, according to Xbox CEO Phil Spencer. He explained that the decision to highlight PlayStation, along with other platforms like Nintendo and Steam, was made intentionally to promote transparency and honesty in their messaging. In an interview on the XboxEra podcast, Spencer addressed the shift in Xbox's approach to platform acknowledgment.
Spencer emphasized that this commitment to transparency is not limited to PlayStation alone. Going forward, games confirmed for Nintendo consoles or Steam will also feature the corresponding platform's branding in Xbox presentations. This represents a significant departure from the traditional industry stance, where companies typically avoid mentioning their competitors in public forums. Often, such information is buried in press releases or hidden in blog posts.
For comparison, Sony's most recent State of Play presentation did not make any similar acknowledgments. This led Xbox's Twitter account to step in and point out that many of the games shown would also be available on other platforms. As Spencer put it, “I know it’s not what everybody else is doing, but I just believe games should be the thing that’s at the forefront.”
Only time will tell whether Sony or Nintendo will follow this new trend, but Spencer's comments highlight an important shift in thinking — being open and upfront with consumers can only benefit everyone involved.

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