The Facebook Ads Library is a resource for transparency and research into social media advertising. This all-embracing collection of data is available to anyone with an internet connection, containing detailed information about ad campaigns running on Facebook, Instagram, or Messenger using Facebook Ads. The system allows for searching ads by keyword, page name, or organization, thus facilitating competitive analysis or simply looking at ads on a particular topic. One of the key features of the Facebook Ads Library is the ability to view the creative assets associated with each ad, such as images, videos, and text. This allows users to gain insights into the messaging, visuals, and strategies employed by advertisers.