Retail pricing used to move at the speed of a spreadsheet update. A pricing analyst would check a handful of competitor websites each morning, log the numbers manually, and adjust prices once a day if they were lucky. That approach worked when catalogs were small and markets moved slowly. It does not work anymore. Today, prices on Amazon can shift dozens of times in a single afternoon. A regional competitor can run a flash promotion that undercuts an entire product category before lunch. Manual competitor price tracking simply cannot keep pace with a market that changes by the hour, which is exactly why AI has become the backbone of modern price intelligence. Why Competitor Price Tracking Matters More Than Ever Price is still the single biggest factor influencing where a shopper clicks "buy." When a customer can compare five sellers in under a minute, even a small pricing gap can send an entire cart to a competitor. Retailers that lack real-time visibility into competitor pricing are…

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