brands are doubling down on initiatives to create interest and traffic. The blazer dominance was notable seen in swingy crops, broad shouldered, and nipped at the waist. I think the creative reset comes down to consumers more meaning from the brands they support. What makes his arrival at particularly timely is a broader shift in how consumers relate to objects. I did a bit of everything, like most interns do folding clothes, making coffee, that kind of thing. The collection may have been designed to sit outside the trend cycle, but it is noteworthy that it arrives off the back of 2025 the year that witnessed the comeback of boho and continued obsession with coded cottagecore. We just had the Fashion Trust judging and it was so fun to see how people were competing people got divided into depending on who they wanted to win. Faced with supply chain disruptions, climate shocks, geopolitical tensions, tariffs and a general downturn in consumption, many have tightened their logoed belts, she explains, pointing to a fixation that is strangling the latter two objectives in pursuit of the first. didn't have an official account before he was appointed creative director at in March. Small things matter: the way a scarf is tied, how a tie is worn slightly wrong, who is in regular close contact with demographic of affluent, mostly older, clients observes a parallel appetite. Though Industries style bombers no longer have the pull they did when Kendall and Gigi were pairing them with pand Yoga leggings on the way to their L.A classes, the shape is making its way back into fashion. Why not have a bit of fun with it? That's my thinking. We have loved every minute: the people, the Golden Goose Starter Sneakers energy, the music, the beach vibes. As Leitch puts it, there will be a fair bit of brouhaha to drift through this season, the founded sportswear will host an event at its Milan store during MFW, connected to its role as official partner and outfitter of the Italian team for Milano 2026. When the brand launched, the market was firmly dominated by active led optimization narratives. is also restructuring its calendar, folding menswear into its womenswear shows starting this season. For us at Vogue, the shirt has become a unifying style staple and everyday at the office is an opportunity for an editor to showcase its versatility. The Golden Goose sorting model was already flawed, but the rise of fast fashion and the brands tilting more toward fast fashion in terms of quality and model has magnified existing challenges, and prompted a global fight for first selection that is quickly coming to a head. What is critical is understanding where you can make the difference. It marks the latest fashion coup from the born actor, who, since hiring the power stylist behind the profile raising wardrobes in late 2025, has undergone a subtle but significant transformation. But increasingly, the percentage of first selection items is so low even when retailers pay a premium for higher quality bales that most need to price each first selection item closer to 5 to make up the shortfall.