In the early 1980s, Shawn Stüssy began printing his now-iconic handwritten surname onto basic t-shirts, caps, and trunks to promote his handcrafted surfboards in Laguna Beach, California. What started as an informal promotional giveaway at local trade shows quickly triggered a global shift in youth culture.
While graphic t-shirts helped establish the brand, the Stüssy hat played an...
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