UK Marketing Agency Shortlist: A Real Vetting Scorecard
You've sat through the pitch. Slick deck, big client logos, a case study slide that promised "300% growth in six months." Then you signed. Three months later, the reporting call feels vague, the KPIs have quietly shifted, and you're still trying to work out what you actually paid for. That's the problem with most agency shortlisting. Pitches are built to win the room, not to survive month...
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