ABC secured unprecedented broadcast rights
for the initial Harry Potter installments
in a landmark 10-year, $130 million pact.
Warner Bros. granted ABC scheduling authority
across its trio of networks: ABC, ABC Family, and Disney Channel.
Despite a hesitant ad market and economic strain,
ABC's aggressive $70 million bid per film
surpassed offers from CBS, Fox, TBS, and TNT.
A second $70...
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