Hyaluronic Acid: The Hydration Hero Explained If one ingredient has come to define modern hydration, it is hyaluronic acid. Despite the intimidating name, it is not an exfoliating acid at all, which is the first thing worth clearing up.
A Powerful Humectant
Hyaluronic acid is a humectant, meaning it attracts and holds water. It is capable of holding many times its own weight in moisture, drawing that water into the skin for a plumper,...
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